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Step-by-Step Guide to Starting a Podcast

Everything you need to know about how to start a podcast, and then some!

How to Start a Podcast

How to Start a Podcast

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1 How to Start a Podcast


Consider Why You Want to Start a Podcast

Nailing down exactly why you want to start a podcast can help your scope later in this process. From an individual’s perspective, you could be passionate about a certain topic or genre and could be doing this for your own enjoyment. You could be trying to build your own brand and want to be seen as an expert in your industry, and perhaps you have deep knowledge and experience you think others can learn from. Maybe you’re just trying to change the world. 


Businesses are increasingly using podcasts as a tool to explain their abilities, expertise, and leadership in their industry. Internal podcasts are also becoming increasingly popular for larger corporations as a communications piece for employees.


Whatever your reason for starting a podcast, it’s good to know. When you’re feeling tired or stressed or finding it difficult to put out an episode, think back to why you started your podcast in the first place.

The Motivation to Start a Podcast

If you’re reading this post, the odds are pretty good that you are considering starting a podcast. Congratulations, you’ve almost made it to step 1 in our step by step guide to starting a podcast.


There are many things to consider when starting a podcast, and it all starts with step 1. Are you motivated to start a podcast? Do you dream of having your own show where you’re free to talk about whatever it is you’re passionate about? Really ask yourself, are you willing to put in the effort that it takes to create a podcast. 


Simply not having the time, energy, or passion is the easiest way to experience Podfade. Podfade is the term that describes when a podcast suddenly stops. This happens quite often, someone has the idea to launch a podcast without considering the steps and effort it takes to maintain a podcast and to put in the work. If you have the motivation and you are willing to put in some work, the rest of this guide will help you with everything you need to get started. This guide is also designed to help you think about all the details you need to avoid Podfade.


Podcast Setup and Design

A podcast that has been well thought and planned out will have a greater chance of producing the results it’s looking for. The famous quote by Benjamin Franklin goes, “If you fail to plan, you plan on failing.” The steps involved in the podcast planning phase is necessary and can be a fun and interesting experience.


Podcast Genre:

When the idea of getting a podcast started comes to mind, some people know instantly what they want to have a show about. Others struggle to figure out exactly what their podcast is and what they’re trying to do with it. Podcasts can be in multiple genre categories at the same time. 


As you can see below, there are 19 categories you can pick to categorize your podcast. 15 of those 19 have subcategories that you can choose if it applies to your podcast. The following are the 19 podcast categories:


      1. Arts  →  | Books | Design | Fashion & Beauty | Food | Performing Arts | Visual Arts
      2. Business → | Careers | Entrepreneurship | Investing | Management |Marketing | Non-Profit
      3. Comedy → | Comedy Interviews | Improv | Stand-Up
      4. Education → | Courses | How To | Language Learning | Self-Improvement
      5. Fiction → | Comedy Fiction | Drama | Science Fiction
      6. Government
      7. History
      8. Health & Fitness → | Medicine | Mental Health | Nutrition | Sexuality
      9. Kids & Family → | Education for Kids | Parenting | Pets & Animals | Stories for Kids
      10. Leisure → | Animation & Manga | Automotive | Aviation | Crafts |  Games | Hobbies | Home & Garden | Video Games
      11. Music → | Music Commentary | Music History | Music Interviews
      12. News → | Business News | Daily News | Entertainment News | News Commentary | Politics | Sports News | Tech News
      13. Religion & Spirituality → | Buddhism | Christianity | Hinduism | Islam | Judaism | Religion | Spirituality
      14. Science → | Astronomy | Chemistry | Earth Sciences | Life Sciences | Mathematics | Natural Sciences | Nature | Physics | Social Sciences
      15. Society & Culture → | Documentary | Personal Journals | Philosophy | Places & Travel | Relationships
      16. Sports → | Baseball | Basketball | Cricket | Fantasy Sports | Football | Golf | Hockey | Rugby | Running | Soccer | Swimming | Tennis | Volleyball | Wilderness | Wrestling
      17. Technology
      18. True Crime
      19. TV & Film → | After Shows | Film History | Film Interviews | Film Reviews | TV Reviews


There is a great deal of variety with podcasts. Even the way that the podcasts are structured.


 Podcast Name:

When thinking about the name of your podcast, write a list down of some of your favourite ideas. You will want to do some research, see if the name of the podcast is already taken and listed in podcast directories. 

Next, if your name for the podcast is open, check out any of the social media handles you would want to promote your podcast on. An e-mail address can also be handy for directing podcast related questions to a specific place that’s easy for your audience.

There is a real variety of great names out there. Your genre might also dictate what you want to do with your name. If you want to keep it general and talk about a variety of topics, keeping it open is great. For example, Ameer Approved is a client we have worked with. He talks to a variety of guests around a variety of topics. We’ve also recorded for Football Daily Ramble, who as you can clearly see by the name, talks daily about football (well, soccer as we say here in Canada!).

If you are set on a name that is already taken, proceed with caution. If you’re set on a specific title that is already taken, be sure to add your name to help distinguish yourself. For example, “The Conversation with Toronto Podcast Studio” would be an example of a name that would otherwise be taken. This can get slightly confusing to your audience or make it even harder to find you.


Podcast Cover Art

Never judge a book by it’s cover. You’ve heard that famous expression many times in your life. But guess what, people will judge your podcast by it’s cover art. This happens at a subconscious and sometimes conscious level. People make thousands of decisions each day, and in order to help them decide to give your podcast a listen or not, you should make your podcast stand out. A great way to make your podcast stand out is great podcast cover art.

Sometimes podcast cover art is overlooked and an afterthought. We can’t stress the importance enough to have great cover art. Cover art will be the identity of your show. What podcasts do you listen to? Can you picture their cover art in your head right now if you stop to think about it? A great cover art also says, “I care about my podcast.” People will judge your podcast by it’s artwork, especially if it’s ugly. Give the perception that you’re a podcast professional before they even click play.

There are a variety of ways to achieve a great podcast cover art. You can have creative artwork, or a picture/cartoon of yourself, and sometimes you don’t need much for a clean look. You can have great artwork only using words, or making it complex with tons of details. Browse through the podcast charts, take some time looking at the top podcasts. You’ll see that very few of the top podcasts have artwork that is poor. After you draw some inspiration, ask your graphic designer friend or find a freelancer to help create your cover art. Fiverr is a great place to find a variety of graphic designers.


Check out our full post specifically on podcast cover art.


Podcast Target Audience

It’s important to consider when starting a podcast who will be your target audience. This will help you to determine what direction your podcast will go. You will want to choose a topic that will be of interest to your audience. Are you wanting to release a podcast for your very own interest to be able to meet different guests and have good conversation that’s great too. Sometimes you don’t even need a specific audience. 


Length of your Podcast

Will it be under 20 minutes, 20-30 mins, 30-1 hour, or will it be 1-3 hrs long?

Depending on who your audience is you will want to have a length that is a good fit for your listeners. 


How often will it be Released

The key to doing a podcast is being consistent to when you will be releasing your podcast. It will help you gain a following if your listeners know each week when you will be releasing another episode. It will also help you to stay focused and consistent with keeping up with your podcast. 


Suggestion to Line Guests Up Ahead of Time

One of the hardest parts about starting a podcast is lining up guests. We all have busy schedules. Not only will you have to work around your schedule you will need to find times that work well for your guests to be able to do a podcast with you. A first step is to make a list of the possible people you can reach out to from your network and who you think would be a good guest. Then start to reach out and see if any of your possible guests say yes and put them into your schedule.


Another idea as well that happens a lot in our studio is clients will book more than one podcast in a day. They will have a target recording day and when reaching out to guests they will line up for two or three in a day if that works best for their schedule. This approach also helps you “bank” up episodes, and allows you some flexibility with release.


Setting up and Designing your Podcast


Show Style:

Show style can keep things clean and precise. There is no right way or wrong way to do a podcast. You will only be limited by how much effort you want to put into your show, and how creative of a person you are.


Some examples of show styles include:


      • Solo shows
      • Guest Interview Shows
      • Co-hosted shows
      • Round Table
      • Non-Fiction Story-Driven/Documentary
      • Fiction Story-Driven
      • A combination of styles
      • Live


Solo Show:

The solo show is a challenging style, as it forces you to lead the entire show by yourself. You don’t have the comfort of a co-host or guest for further conversation, and this show format isn’t as common as some of the others. Your challenge with this format will be keeping the listener’s attention, which may impact your decision on how long your podcast should be. One of the shows I am subscribed to is a one-person solo show, it’s about 5-10 minutes long on average with an educational focus, this style works well under those circumstances.


Guest Interview Shows:

The guest interview show is a common style. There are many examples of this type of podcast out there. The host typically finds guests that can talk about the podcast subject, or simply a guest that the host finds interesting. 


Co-Hosted Shows

There are several shows that feature the same hosts on every or most episodes. It’s another common format, and one you must decide if it’s the best fit for you or not.


Ask yourself, is your knowledge of the topic limited? Are you a great conversationalist? Are you a self-starter? If you think someone else compliments your knowledge or the conversation, a co-host may be for you. Some podcasts feature amazingly knowledgeable hosts, but they can lack the charisma needed to draw in an audience even though they’re very knowledgeable. Vice versa is also possible, a great conversationalist who isn’t overly knowledgeable might be enjoyable to listen to, but if you’re trying to learn something and they have nothing to teach you then you may turn it off. Another great benefit of a host is having someone keeping you accountable. Having someone that is following up making sure you’re going to record can go a long way. You might get tired of doing it all by yourself with a small audience. Going through that experience with someone else can help you keep producing content and not getting so discouraged.

Round Table

Shows like this can feature a host (and sometimes co-host) usually asking or bringing up topics for a panel of guests to weigh in on. It may be the same people every time or the host may find all new guests to talk to each episode. Round tables are great to hear a variety of opinions and to get everyone involved in the conversation.


Non-Fiction Story-Driven/Documentary

These types of podcasts are usually time-consuming to create, but very rewarding for the creator. They can feature audio from a variety of sources and include guest interviews. These types of shows are almost certainly scripted and thoroughly planned out. Some of these shows have several people interviewed for a single episode. These types of podcasts are common in the true crime and history genres. Some examples of a show like these include Sword and Scale, 30 for 30 Podcasts, and Dan Carlin’s Hardcore History.


Fiction Story-Driven

These types of shows might not be as common as some of the other styles on this list, but they’ve really been around long before podcasts. Prior to Television, many fictional series were made during the “Golden Age of Radio” and would air as a source of entertainment. With the rise of popularity in podcasting, fictional story-driven audio is back in style! These are heavily scripted, and like non-fiction story-driven podcasts, they are often accompanied by interesting sounds, music and anything that can take the listener on an immersive journey deep into the story.



Some podcasts are live shows, as an event and some as being a show that’s recorded and broadcast live. A comedy podcast that demonstrates this example is Kill Tony, which has amateur comedians perform a set in front of a comedian Tony Henchcliff and a special guest. There are many examples of live broadcasted podcasts, these are broadcast to platforms such as YouTube Live or Facebook Live. These can be pretty much any genre, and often are guest interview styles.


A Combination of Styles

It’s very common to have styles cross over and combine into a single podcast. While some shows clearly only fit under one style, there are many shows that blend styles and don’t just fit into one category. Shows naturally evolve over time, they may add a co-host after having just one host in the past.


Don’t worry about making sure you fit into one of these styles. There are no definitive rules in podcasting. If you can create something that people will want to hear, it doesn’t matter what style you fit under. Your podcast style can be anything you want!


Podcast Show Structure

If you now have a clear or even rough idea of what your show will be about and the style you want to do it in when you start your podcast, the next thing we will want to decide is what the structure of the show will be. When thinking about the show structure, you’ll want to know how the show will be introduced, where (if any) breaks and sponsorship commercials will be placed. Will your show have segments? Where will your segments be placed in the show? Coming up with a great show structure will keep you organized.


An example of a show structure could be:


      1. Show Open Music
      2. Host Show Intro Monologue
      3. Show Intro: 15 Seconds
      4. Segment 1: Cohost Discuss Topic
      5. Sponsorship Break
      6. Segment 2 – Guest Interview
      7. Sponsorship Break 2
      8. Segment 3
      9. Conclusion
      10. Next Episode Preview
      11. Outro


It can also be much simpler too:


      1. Intro Music
      2. Guest Introduction
      3. Guest Interview
      4. Outro

However you want to structure the podcast is fine. Not every podcast structure needs to be complicated, and the style you choose may also play a big role in choosing your structure.


Once we have the framework built, knowing what an episode is about, the style, and now the structure, we will have just about everything we need to have to start filling in a script and bring the show to life.


The key to a great podcast is giving the listener something worth listening to. That something can be entertainment, it can be that they learned something. Inspiration, education, entertainment. Think about this tip as you decide your genre, style and structure.


Resources to Find Music for Your Podcast:

A quick Google search for “Royalty Free Music” brings up more results than you will need. The key is finding a place you can get music you like that you can legally use on your podcast. One of my favorite resources is Envato Elements. This is because they have a wide variety of music, and for a monthly fee, I can download unlimited songs.

      • Envato Element
      • Audio Jungle
      • YouTube (Royalty Free Music)

If you have any talented musical friends, they might be very excited at the opportunity to make your show’s theme song. This could make a really great choice too.


Equipment is a must – you literally cannot create a podcast without something to record your audio. However, there is a setup for everyone, no matter your budget! If you want to test the podcasting waters without buying all the greatest gear, some apps have been made just for this purpose. You can use your smart phone’s built in voice recorder app. A number of podcast hosts such as Anchor, Podbean, and SoundCloud, allow for easy recording also.


There are tons and tons of microphones out there; several different styles and types too. Different microphones are made for different scenarios, so if you’re purchasing a microphone specifically for capturing your voice for a podcast, get a dynamic or condenser microphone.

USB vs. XLR Microphones

If you are deciding between a USB and XLR microphones, here are the pros and cons of both:


Easier for Beginners Generally Better Sound Quality
Plugs into Computer Need a mixer or interface to plugin
Can get more complicated if recording two people on the same computer Can plug in multiple mics into a mixer or interface
Likely to be cheaper Can be more expensive (cables, mixer)


Audio Interface and Mixers

If you go with an XLR microphone, you will need something to connect it into that will connect it to your computer. The Focusrite Scarlett USB interface is popular and works well. We’ve used this product many times and it does the trick.


You can also get a USB mixer that will have multiple XLR inputs. When shopping for a mixer there are a few things to look out for. On a cheap mixer, there can be weird hums and noise, read reviews when you are in the market for a mixer. Also make sure that the mixer you choose can output multiple channels. This is huge if you will ever have someone else record in person with you. If you don’t then everyone’s audio will be on one track only. This can be a problem when it comes time to edit.


Recording Levels

When you record, make sure that your mic isn’t hitting -0 dB. That is red in your recording software. If you are hitting green and sometimes yellow, that is okay. Red is dangerously close to clipping your audio. Clipping is when your microphone is recorded so loud that the audio get distorted. It’s incredibly difficult, if not impossible to make clipped audio sound nice.



Recording from your phone is a convenient option, but it won’t be the best option in terms of audio quality. If you own a laptop or desktop computer, you will have access to a large variety of Digital Audio Workstations (DAW). This is essentially the software that you can record and edit your podcasts in. More on editing later.


A few popular DAWs include Audacity (free), Adobe Audition, Avid Pro Tools, Logic Pro and many more. If you’re looking for video as well, you can again use your computer’s built-in software, or check out other programs like OBS (free), Wirecast, or vMix.


What We Use:

The software we use is primarily Adobe Audition, and vMix to capture the recordings. We also use Adobe Premiere Pro, Adobe After Effects, (Illustrator and Photoshop for graphic work). Adobe has a great bundle of software that you can get (for a monthly subscription cost).


Remote Recording Software

If you are in need of recording a remote guest, our favourite website to do this is This website allows for several different membership types based on usage. It even offers a free service. We have also used Zencastr in the past, and we also enjoyed using their platform. Another good remote recording site, the benefit of Zencastr is the unlimited recording for only $20/month. Both of these websites will record locally and upload to the website afterwards. This is very important for getting the best quality recording. Zoom or Microsoft Teams will not record locally, so if the internet doesn’t have a great connection you can get those lags and stuttering internet sounds.


Right Before You Hit Record:

You now have a clear idea and understanding about what the show will be about, who it’s for, and how it will go. All you need to do now is hit record to start creating your show. We have a few tips to offer about how to make this process as smooth as possible.


Test, Test, Test!

It’s incredible the amount of times that people could have saved a recording that didn’t work out because they didn’t test before recording. If you can record even 10-20 seconds and stop it and watch it back, that could be the difference between realizing a microphone is covering your entire face, and fixing the problem. You might also find you can’t hear the audio, and it’ll give you a chance to diagnose the issue.


Removing Recording Distraction

Are you sitting near a window that you’ll see people walking by? Do you have a TV on in the background? Is your phone on silent? Anything that can take your attention away from your conversation is important to limit. If you’re talking with a guest, and they see you looking away or checking something else out, they can also lose focus. When your guest loses focus, your conversation will start going downhill quickly.


Jewelry and Recording

If you have a watch, bracelet or anything on that will make a loud, distracting noise, it’s best to take them off before you record. If you don’t sit in front of a table, or it won’t make any noise, then feel free to leave your jewelry on. The noises they make often pick up on microphones and might be noticeable to the listeners.


Use the Bathroom Before Recording

As obvious as this one is, when you have to relieve yourself in the middle of a conversation, it’s not so easy to pick up the conversation where you left off. Sometimes minutes go by and people have entered into a different mindspace when coming back to conversations. It’s only natural so sometimes it can’t be avoided, but try to avoid this whenever possible. Even if you don’t leave the room, holding it in can be on your mind, and whenever you interview someone and you’re in your own head, it’s harder to listen to what they are really saying.


Podcast Editing

Even if you aren’t trying to go over and remove every single umm and uhh, you will at bare minimum want to consider adding an intro/outro to your podcast. That is why you will want to get familiar with some of the tools available to you in the editing softwares.


Luckily, within your DAW, this becomes very easy to do.Your intro can simply just be a music track that leads in before you start talking on the episode. The software that I do most of my audio editing on is called Adobe Audition. For this purpose I will explain how to do a simple edit from Adobe Audition. There are many other softwares, and as stated earlier, such as Audacity.


Within Adobe Audition by using the keyboard shortcut, R, it brings up the razor tool. You can then slice audio wherever you want. Typically during your recordings you’ll hit record a few seconds before you get right into your words. By clicking on the excess audio, you can split it and delete the part you don’t need.


Audio Levels

Before you begin, check the audio levels of everyone on the podcast. You’ll want to aim for around -16 (stereo) or -19 (mono) LUFS as a rule of thumb. You’re probably wondering what the heck is a luf? Loudness Units Relative to Full Scale. So LUFS are essentially an average loudness of your audio. Don’t worry, there is likely a loudness normalization tool in your DAW. When it comes to video, YouTube videos, they are normalized to 14 LUFS. You should set your audio slightly higher than this to around 13 LUFS to ensure it’s loud enough.


Cutting Out Words

When you cut out words, it can be very difficult to take words out of the middle of a sentence. People often drag words into the next word. If you have to do that, you will need to play with crossfades and try to get it sounding normal.


Using a Breath to Your Advantage

When you hear someone taking a breath, that’s a great place that you can easily swap out the proceeding sentence for another one. Make sure you don’t cut in the middle of a breath, and that will help your edits go unnoticed.


Over Editing Can Be Unnatural

Have you ever heard the expression that too much of anything is bad? The rule holds up with editing. Removing too much can feel weirdly robotic. Don’t eliminate every breath, and be discreet with what you remove. The audience shouldn’t hear where you removed a word or sentence.


Podcast Hosting 

When we discuss podcast hosting in this section, I am not referring to the person talking on the microphone. A podcast hosting platform is a website that you will be uploading your podcast to. From there it will be distributed to all the places that you want, such as Google Podcasts, Spotify, Apple Podcasts, Stitcher, etc.


There are so many podcast hosting platforms, a quick google search will bring up several. One thing to be weary of is that not all podcast hosting sites are built the same. There are a few factors that you will want to look out for. If you plan on podcasting multiple times in a week, make sure you get a host that offers unlimited storage. You will also want to compare prices and see what value you get, there is a large range in prices between different platforms. One other thing to check out is the analytics available. Some podcast platforms have really great analytics, and others are really basic that don’t provide a lot of insight.


A few podcast hosts worth checking out include,,, and There are many other great ones to choose from, so do your research and get one you’re happy with.


Rss Feed

Once you’re set up with a podcast host, you will then be given an RSS feed. This is a URL link that will provide the code from your podcast hosting platform to the platform you want your podcast on (spotify, apple podcasts, google podcasts, etc.) This feed is important and you will be instructed to copy and paste that link to connect your show to these podcast platforms.


Apple Podcasts are different. You will need an apple account and submit your RSS feed to Your podcast will need to be approved which can take anywhere from a day to over a week depending on how busy they are. If you swear on your podcast and say your show is clean, you may get rejected and be forced to reapply, delaying your apple podcast launch. 


Content Strategies:

When you start a podcast, you might want to look into ways at maximizing your efforts, and making things easier on yourself. Here are a few strategies that will help you stay organized and save you time.


Banking Content

One pro tip to save you from stressing about having your weekly podcast ready is to bank them up. Having 2-4 episodes finished and ready to post is a great buffer. We all have guests that back out last minute, and unforeseen technical issues. Having episodes ready to be published ensures you won’t get off track and will continue to grow your audience.


Multiple Sessions in One Day

Another pro tip and something to think about is recording multiple interviews in one day. This will not only be a time saver, but you’ll be sure to have consistency, and you’ll be in the same mindset as you were for the other recording. Proceed with caution as we’ve seen people try to do too much in one day and underestimate how mentally taxing recording a podcast can be. Several hours later, their energy is depleted and the interview lacks the appropriate body language and the podcaster is not as enthusiastic as when they first started. The sweet spot for many people is somewhere around 2-4 hours of recording.


Multiple Tracks

If you are able to, having one track for every microphone is very helpful. If you’re recording remotely, both locations will have their own unique background noise print and by having a different track for each individual, will help you in post production. Each track will also give you flexibility to cut out one person if needed. Often during edits, we notice people will accidentally speak over each other. Having individual mic tracks is your way to turn that off. It can also get rid of unwanted noises from the person not speaking, such as coughs. If you’re recording in-person, some USB mixers allow for individual tracks, while others will blend it all into one track. Think about this when it comes time to make purchasing decisions.


Intro Music

For the simplest of podcasts, you will likely want an intro, your content, and then an outro. A couple of things to keep in mind is to make sure you have some extra music to fade in/out as that transitions listeners/viewers from the intro into the episode. One common mistake from new podcasters starting out is that they abrupt transitions. This won’t ease them into the show and it will come across as an error. Be sure to fade the intro music out.


Marketing Your Podcast

It goes without saying, if you don’t tell anyone about your podcast, nobody will know it exists. Marketing is a lot of fancy concepts and words, but it basically comes down to telling people about your show. If you can tell people about the podcast in an interesting or fun way, now you have their attention and possibly a potential listener. If you can convert enough of these people to listeners, now you have an audience. Below I’ve provided a couple of ways to let the world know of your brand new show.


Social Media

If you aren’t utilizing social media for your podcast, how are you letting your friends and family know you have a podcast? Unless you already have a following that you’ve built up, your listeners will start off as friends and family; and that’s okay. Establish your pages on social media of choice. Instagram is great as you can post video with captions, regardless of whether you recorded your podcast with video or audio-only. You need to get your content out there or people won’t know you exist.


What type of content should you be putting on social media? Audiograms are very popular. It offers an audio snippet of your episode. You can pick out a very powerful message, or a fascinating pieces of the conversation. Throw the bait out there, and if they bite, you want to hook them. Make sure the part you choose is captivating or interesting.


We’ve also designed many teasers as instagram stories for clients. If there’s a great introduction that hypes up the guest, you can take that snippet and cut it. Text goes along with these videos well.


Don’t forget your profile bios. Instagram allows you to add a link, so you might as well link to your podcast. Your Linkedin profile is a good spot to write, Podcast Host, Podcast Name. Use these spaces to your advantage and grow your show.



A website is a nice home to your show. Having show notes and even a transcribed episode can do you wonders for SEO. People search for stuff discussed on a podcast all the time. Sadly, there is no way for a search term to lead to a specific time of your audio podcast yet. However, if you transcribe your audio, Google can lead searchers to the text on your website that was originally from the audio. 


Monetization Basics

A lot of people want to know how to make a podcast strictly for the money. We are often are we asked, “How do I make money with my podcast?” It’s very important to remember, like any investment, you shouldn’t invest more money than you can afford to lose. A podcast is no different. Please do not start a podcast and think you will make money right away. It’s very risky for most people, and listenership cannot be guaranteed. With that being said, there are several ways you can make money from your podcast. The main ways we will discuss here is through ads/sponsorship revenue, affiliate sales,  donation, and as a lead generation for other products/services you offer.



If you’re reading this, chances are very high you’ve heard a podcast before. On the podcasts that you listen to, do you recall hearing the host talk about any products? As one of the most common forms of monetization on podcasts, ad reads are prevalent on mostly all the top charting podcasts. You’ve probably heard these play at the start of a podcast (pre-roll), placed somewhere throughout the episode (mid-roll) or at the end of a show (end-roll).


But how much are podcasters making from their ad reads? About $18/1000 listeners for a 30 second ad, and $25/1000 listeners for a 60 second ad. So you can do the math on how large your audience needs to be in order for you to make the type of money you want to make per episode.


You can also arrange for all sorts of other ad placements. It’s common to see people wearing a logo on a hat or t-shirt, drinking out of a company coffee mug, or a sponsor’s logo on your cover art. Get creative. There really are no rules to what you can and cannot sponsor.



 Another way to earn some money is through donations. The most popular website podcasters use for this method is A website that allows you to collect donations and offer bonus content to your subscribers. There are several strategies that people use to maximize the amount of patreon subscribers. The popular Sword and Scale true crime podcast has exclusive episodes and higher quality audio only for their patreon subscribers.


Lead Generation

Many business owners use podcasts to generate sales. If you make a podcast around the topic of business marketing, perhaps you can mention that you have a few books or a course for sale on your website. Maybe you offer a free website health check or one-on-one consulting services. If you have something to sell, this is a good place to start. You have an audience that listens to what you have to say and wants to hear more about the marketing advice you give on your show. Lead them to where they can make a purchase off of you. 


Podcast Launch:

The podcast launch is an important time for your show. You can build momentum here if executed properly that can land you on a podcast chart. Getting on a podcast chart is nice, as it can help you be seen by an audience that is looking for shows in your genre. The higher you rank, the more likely you are to be seen. As you saw earlier in this post, there are a ton of sub genre categories. This makes it easier for audiences to find great shows. Hitting the charts is never easier than when you first launch your podcast. Because the charts are based on engagement, be sure to ask your listeners, friends, family, and anyone willing to help to listen, rate, leave a review, and subscribe to your podcast. Hitting that chart in your first week, despite the long road ahead of building an audience, the psychological impact of hitting the chart and seeing success will inspire you to keep up with the journey.


If you missed the chart – don’t be discouraged. Growth hacks can be a nice way to help people discover you, however, the most important thing for your show is putting out really great content. Too often people are so worried about numbers and not worried enough about their product. Think of your podcast as a business. If you are only focused on sales, and you’re trying to sell a terrible product, even if you make a sale, they won’t buy from you again. If you put so much effort into getting people to listen, and the podcast is poor, it will stunt your growth. As the saying goes, “You only get one chance at a first impression.”


General Advice for Beginners:

You will want to start your podcast off on a good foot. We have seen and done many mistakes that you can learn from so that you don’t have to make the same mistakes.


The key to success is staying with something long enough. You don’t get a black belt in martial arts after training a few times. The same can be said about podcasting. You will not become a master after your first time you’ve used a microphone and camera. There’s an art to it. The encouraging news is that you can master this art form if that’s what you desire. The secret is through consistency.


Being consistent is helpful for many reasons. The first of which is that you will develop good habits if you hold yourself accountable for publishing on a regular basis. I’ve talked to many people that believe there is a power in publishing consistently. There is a consensus that if you can only do one episode a month, that is better than firing off four in the same day then not doing another episode for months. Your fans will get used to a consistent schedule, and as you develop your audience, they will look forward to certain times when you will be publishing.


Make Good Content

Above all else, if you create content that will be interesting, entertaining, or educational, chances are you will have a show people are willing to listen to. As easy and as simple as it sounds, creating good content can be a challenge. This is why we recommend planning out and structuring your show. Make a podcast outline, drafting what you want to accomplish, and what you want to discuss. You never have to be held hostage to an outline, but it’s handy to have and can keep you organized.


I know you likely got to this page by searching, “How to start a podcast.” So how can you be expected to make good content? Don’t skip steps and put in the effort. If you aim to hit the highest level of quality in everything to do with the podcast, that’s when you’re going to see results. The quality standard for podcasting has become so great, you will have a hard time standing out if something to do with your podcast looks amateur.


Learning From Mistakes

Problems will always arise. Last second scheduling conflicts, a computer freezing midway through a recording, a strange buzz in the microphone you don’t hear until it’s time to edit, etc. Your job is to minimize these mistakes. Your goal should be to learn from what goes wrong and not let it happen again. Learn as much as you can to minimize the mistakes that you make, and for the ones you do make, learn from them. Learn why a problem happened and what steps you can take to ensure it doesn’t happen again. A guest forgot he was scheduled to do the podcast? Send a confirmation out the day before.


One step that is often missed is listening and reviewing your own podcast. It takes a very long time to go from the podcast outline to the interview, to the edit, and finally publishing. If you write a narrative script, you’ve undoubtedly spent hours and hours on a single episode, and you’ve already heard it through the edit. But it cannot be overstated that it would be beneficial to listen to each episode objectively. Listening not just for sound quality, but the quality of the actual podcast. Is it interesting to listeners? Why did I ask that question? What was great and what can I do better next time? By being able to critique your own show, you’ll learn so much each time, and that will exponentially increase your skills.


Nail Your Guest Intro

If you’re introducing a guest, make sure you give them a great introduction. It’s your job to let everyone know how great your guest is. You don’t just want to impress your audience, you want to impress your guest. You may not have ever met your guest


Practice several times before you actually introduce them. You may redo the introduction, but I believe you should do it in front of that person even if it’s not the take you use in the episode. Let them know you’ve done your research and your introduction is a hint about what it is that you want to discuss with them. Talk about some of their accomplishments,  a fun fact, or whatever makes this


Another point on a guest intro is to say the name of your guest last. Build up to their name. Rather than saying, “John Doe is a world traveler,” say, “My guest today is a world traveler.” After listing out their many accomplishments, you can end the introduction by saying, “I’m so happy to have a chance to speak with you, John Doe.”


Address Your Audience As a Single Listener

I hear so many podcasts where the host categorizes the entire audience, like they’re all listening together. “Hey guys, welcome back to another episode…” The problem with this is that, although they’re a collective group to you, they may not know each other. Your show should be more intimate, and you should address the single listener. Most people listen to a podcast with headphones on or in a car by themselves. Address the single person listening as an individual, and  not a group.



Podcasts are changing the landscape of media and can be a very powerful tool. Whether you’re looking to create a podcast to grow your business, for fun, or for any other reason, this guide was made to try to make your life easier. You should start a podcast if that is your goal. Don’t be discouraged that there are already so many podcasts out there. No one has the same exact brain as you. You have different experiences, conversational tone, and perspective. This alone is why you should have your own podcast.


It’s a big deal to start a podcast. It is a lot of work and a large learning curve if you’re brand new to this. Don’t give up, you will get the hang of this.


Good luck podcasting!

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Podcast Studios

How to Build a Podcast Studio


Building Toronto Podcast Studio was one of the most fun and rewarding experiences we’ve ever had. But it was also very challenging. We are going to step by step on how we built our podcast studio, Toronto Podcast Studio. We’re sharing the tips and tricks we learned, and our mistakes and what we’d do differently next time. Whether you’re just starting out or looking to upgrade your existing setup, this post will provide valuable insights into the process.

Podcast Studio all set up.

Toronto Podcast Studio setup ready to record for two people.

Importance of Having a Dedicated Podcast Studio

A podcast studio is a designated space for recording your podcast, equipped with the necessary equipment and tools to produce high-quality audio. By having a dedicated podcast studio, you’ll be able to create a professional-sounding podcast that will leave a lasting impression on your listeners. Having a dedicated space for your podcast is a huge advantage to producing a podcast. It knocks down an extra layer that could stop you from creating your podcast. You can leave your equipment out in one room and fire it up when you want to use it. 


Purpose of the guide

The purpose of this guide is to provide a step-by-step guide on how to build a professional podcast studio. Whether you’re just starting out with podcasting or looking to upgrade your existing setup, this guide will help you create a podcast studio that’s perfect for your needs. This guide will provide insight on the decisions we made.


Determine Your Needs

Before building your podcast studio, it’s important to determine your needs. This will help you choose the right equipment and find the right space for your studio. Here are some questions to consider when determining your needs:


  • What type of podcast will you be recording?
  • How many people will be involved in each episode?
  • Will you be recording in-person or remotely?
  • What is your budget for equipment and setup?


By answering these questions, you can better understand the type of equipment and space you’ll need for your podcast studio. In our case, we planned to have a maximum of 4 people to record a podcast at a time. This meant we needed four of everything, including microphones, microphone stands, headphones, etc. If you’re recording a solo podcast, you’ll only need one microphone and a small room. However, if you’re recording with multiple people, you’ll need multiple microphones and a larger space.


It’s important to understand your needs because you don’t want to invest in a studio only to find out that you need additional equipment or a larger space. So, take your time and determine your needs before moving forward.



This project may end up costing more than you think if you’re not careful. For example, it’s going to cost you more if you go out and buy an expensive microphone and not realize that it’s power hungry and needs a preamp. I would recommend you make a list of everything you need to buy, write it down

Choose Your Room

Looking at the studio for the very first time.

Looking at the room that would soon become Toronto Podcast Studio for the very first time.

When it comes to building a podcast studio, choosing the right room is just as important as having the right equipment. Your room will have a big impact on the quality of your podcast, so it’s important to choose a space that’s both functional and comfortable. Here are some factors to consider when choosing a room for your podcast studio:



Acoustics play a big role in the sound quality of your podcast. A room with good acoustics will reduce unwanted echoes and reflections, making your voice sound clear and professional. Lookout for rooms made with a ton of glass or materials that can cause a lot of bounce back. Clarity is key for podcasting, if someone listens to your audio only podcast, you want to make it as easy as possible to understand.



The size of your room is also important. A small room may have too much echo, while a large room may have too much reverb. Ideally, you want a room that’s large enough to allow you to move around freely, but not so large that your voice sounds distant.



Good lighting is important, especially if you plan on recording a video podcast/YouTube videos. You may have to work with whatever you have already, but there are a few easy ways to make lighting better. Natural light can be amazing, but can also bring on its own challenges.



Take a listen at what the room really sounds like, is there heavy HVAC work? Can you hear a loud road outside from the window? Is the room well insulated from the noise of surrounding rooms? These are all factors to consider.



Lastly, comfort is key. You’ll be spending a lot of time in your podcast studio, so make sure it’s a space you enjoy being in. Our studio was tiny, and spending a long period of time there was often uncomfortable. If we were to build another studio, I would want some more space.


Importance of Acoustics, Size, Lighting, and Comfort

Having the right acoustics, size, lighting, and comfort in your podcast studio will help you produce high-quality podcasts that your listeners will love. Poor acoustics can lead to an unclear voice and unwanted echoes and reflections. A room that’s too large or small can also impact the sound quality of your podcast. Good lighting is important for both recording and editing, and a comfortable room will allow you to focus and be productive.


Setting Up Your Studio

When you’re setting up your studio, you might want to take some general notes, measurements, and really try to dream up what you want. Your notes don’t have to be perfect, but they should help you get a clear idea of the space you have to work with. This will even help you decide what kind of equipment you need. Look for inspiration in places such as Pinterest. You might find something interesting such as how the wires are hidden, the color scheme of a studio, etc. A few things to consider when setting up your studio include:

A notepad with a sketch of sound panels.

Proof that your notes don’t need to be perfect.

Sound Treatment

Our studio was not 100% sound proof. In fact, we could hear noise through a wall where there was piping running. We decided to add another layer of treatment to that wall, and completely covered it in sound panels. We wanted to have as good of a sound as possible for the room we had.


We built our sound panels by hand, and added more panels later. Our first panels were massive, and we used 2x4s. This resulted in very heavy duty panels. They weighed a lot, and might not work for everyone because of that weight. You probably don’t need panels as big as we made. When we made our second batch of panels, we used 1x4s instead. These were much lighter and easier to work with.

Insulation and sound panel frames.

Rockwool Safe’n’Sound is great for audio treatment.

We used Rockwool safe and sound insulation, and speaker cloth fabric from FabricLand. The key with these panels is that you want sound to actually travel through, which is why we used speaker cloth. This allows sound to go into the insulation and dissipate rather than bounce off.

Stapling on speaker cloth to the wooden frame.

Stapling on speaker cloth to the wooden frame.


Choosing The Table

We decided not to cheap out when it came to our table. We got our table from Heritage Harvest Tables and it was our centerpiece. The quality of our harvest table impressed potential clients and we thought about all the conversations that would take place around this table and we knew it would be worth it. We were able to custom size it to fit 4 guests perfectly. Our table was approximately 96”x30”.


Cable Management

As silly as it may sound to consider this before we even talk about equipment, put it in the back of your mind before you get too far down the planning stages. This is something we wish we would have not made an after-thought and come up with a way to build it into our original designs. The last thing you want is to trip or have someone trip and fall. Injuries can occur, and your expensive equipment can be damaged.


Choose Your Equipment

You are going to need audio equipment to record a podcast. I don’t think that should come as a surprise! What equipment you need really depends on what you want to do with it all. Here is a breakdown of some of the equipment you may need:



Years ago when I was first starting out, I had a small mixer, it had four XLR channels. That was perfectly fine for my needs then, but as we started to take on clients, the mixer didn’t have multitrack recording capabilities, and that would not have been good enough for the job. So we upgraded to a Soundcraft Signature 12 channel multi-track mixer. It’s done a great job for us, and we’ve never had any issues with this. You’ll want to make sure your mixer has enough XLR channels to connect as many microphones as you need.


Another option is an audio interface. We own the Focusrite Scarlette. There is less control and options for a mixer, but that shouldn’t be a huge deal if you’re only recording your voice. 



In our case, knowing we were going to open a podcast studio, I wanted to use what people saw podcasters using. That is the Shure SM7B. Let’s face it, this microphone is the standard for podcasting. Many of the most popular podcasters in the world are using this microphone, and for good reason.  It’s an amazing microphone and it even looks cool. There are plenty of options for microphones though. If you’re not planning on having 

Rode microphone stand with a Shure SM7B attached.

Rode microphone stand with a Shure SM7B attached.

Mic Stands

Since our table was made from wood, our mic boom arms (we used RODE PSA1) could leave indentations on the table surface. Be mindful of this when you stand your mics for your podcast studio. You should use a mic stand, nobody wants to hold a microphone up for an hour. We also own a Yorkville MS-105B, and this desktop mic stand has been great.



Before you run out and get yourself a Shure SM7B, consider that you will also need some type of preamp, as this mic needs a ton of power to get it to the appropriate levels.  We used the Cloudlifter CL-1 at our studio, and it seems to be a very common choice with the SM7B. 



We had an okay computer when we first started out. Where we ran into problems was when we tried to use three or more cameras at a time, we were getting dropped frames. It was when we were recording video with more frequency we upgraded to an overly powerful PC and it handled all the cameras we threw at it. We used panasonic cameras that had an SDI out. We connected them through SDI cables, into a piece of hardware we purchased called a Blackmagic Design Decklink capture card. If you choose to go this route, please do careful research on your exact needs.



To capture audio and edit your audio, you’re going to need a DAW (Digital Audio Workstation). We use Adobe Audition, but there are many great choices. Avid Pro Tools is another common choice for advanced audio editors. Audacity is very common in beginners because it’s free. It’s a great place to save cost when getting started because it is still a pretty powerful tool. On top of this, common plugins include Izotope RX 10 and Waves Clarity Vx, among many others.


For your video you’re going to need additional software. We used vMix to capture our videos, and it has many great features. However, OBS Studio brings many of the same features, but at no cost. I would suggest you first try OBS and see if it has all the capabilities you are looking for before looking into paid softwares. Don’t forget to capture the audio on this program as well, even if it’s as a single track so you can match it up. You will find what work flow works out for you.


Camera (Optional)

Choosing the right camera is a difficult task. You’re going to want to consider both quality and budget when deciding on which camera is right for you. You’re also going to want to consider how you plan on setting up your camera with your computer. Make sure it can provide clean-feed so you aren’t recording the camera information that can be overlaid on top of the image on some cameras. Some DSLR’s can’t record for long periods of time. You’re going to want to do your research, and ask about that before making a purchase.


Lighting (Optional)

Depending on the size of your studio and how many people are going to be recording, you might need a light for everyone, and if you have a backlight for everyone you can make things look a little more cinematic. We actually had a feature film use our studio for a scene, and this is how they lit it:

An actor doing a scene for a movie, with dramatic, cinematic lighting.

If you’re using a solo studio, a ring light provides nice and soft lighting that will make you look good. Additionally, many YouTubers use a dim light in the background, a lamp or even neon sign to give it atmosphere.



In conclusion, we hope this guide helps you make this challenging task a little simpler. We hope you can learn from what we did, but definitely be sure to make it your own personal touches. We aren’t saying we had the best setup and that you should do exactly what we did, this is simply a guide telling you what we did. There are many incredible podcast studios out there, so be sure to research and look out for what you like about each. Also make a list of what you don’t like or what doesn’t work for you. That’s how you’ll learn to build a podcast studio that you love and you’re proud of.


If you’re a podcast beginner, you can check out our guide on how to start a podcast.


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Digital Marketing

How to be a Good Guest on a Podcast

Being a Good Podcast Guest

Appearing as a guest on a podcast can be a valuable opportunity for promoting your brand and connecting with new audiences. However, to make the most of this opportunity, it’s important to be a good guest and to make a positive impression.

This post will provide tips and guidance for being a good guest on a podcast, and to help you make the most of this opportunity. Congratulations on being asked to be on a podcast, that is a big deal. We are here to help you promote your brand and connect with this new audience. Whether you are a seasoned pro or a first-time guest, these tips will help you to be successful and confident on your next podcast appearance.

This is a guide for someone being invited onto a podcast. If you’re looking for the reverse, here is our guide for the Proper Etiquette for Hosting a Podcast Guest.



Preparation is key when it comes to being a good guest on a podcast. By taking the time to properly prepare, you’ll be able to make the most of your appearance and leave a lasting impression on the host and listeners. Here are a few key preparation tips to keep in mind:


Research the Podcast and Host

Before appearing as a guest on a podcast, you’ll want to research both the podcast and the host. This means finding out what the podcast is about, who the target audience is, and what the host’s style and approach is like. By researching the podcast and host in advance, you’ll be better prepared to engage with the host and listeners, and to tailor your responses to their interests and preferences. 


Prepare Your Introduction and Talking Points

While researching the podcast and host, take note on how they introduce their guests. This is also important to prepare your introduction and talking points. If they don’t get into any questions immediately, and ask you to introduce yourself, be prepared and have a clear and concise way of introducing yourself. Also have a few key points that you want to highlight during the podcast. By preparing your introduction and talking points in advance, you’ll be able to stay on track and focused during the podcast.


Familiarize Yourself with the Format and Style of the Podcast

Before appearing as a guest on a podcast, familiarize yourself with the format and style of the podcast. Pay attention to the length of the podcast, the format of the conversation, and the type of questions that the host is likely to ask. This will allow you to be more confident and won’t be too caught off guard with anything the host asks.


Know The Audience

When appearing as a guest on a podcast, it’s important to know your audience. This means understanding who the listeners are, what their interests are, and what type of information they are looking for. By knowing the audience, you’ll be better able to tailor your responses to their interests and preferences, and to engage with them in a meaningful way.


Practice Your Delivery

Finally, you may want to practice your delivery before appearing as a guest on a podcast. This means rehearsing your introduction and talking points, and paying attention to your tone, pace, and volume. By practicing your delivery, you’ll be better prepared to connect with the host and audience, and to deliver your message in a confident and compelling way. This point is especially crucial if you’re the nervous type or uncomfortable with public speaking. If you can practice, it will make a difference.



One aspect of being a great guest on a podcast is authenticity. In order to connect with the host and audience and make the most of your appearance, it’s crucial that you be yourself and share your expertise and experiences in an open and honest way. Despite telling you to practice, you also need to be your true self.


Be Yourself

Some of the best podcast episodes I’ve heard are the ones you can tell the guest is being theirself. For you this means being true to your personality, your beliefs, and your experiences. You should have your own opinions and not be scared to disagree with the host. You can always disagree in a polite way and you don’t have to go ahead with everything the host says just to be polite. By being yourself, you will come across as genuine and relatable, and will be more likely to connect with the host and audience.


Share Your Expertise and Experiences

As a guest on a podcast, you will have the opportunity to share your expertise and experiences with a wider audience. This can help to establish you as a thought leader and expert in your field, and can also help to promote your brand and your work. By sharing your expertise and experiences, you might also help people in the process or make them laugh at a funny story of yours.


Be Open and Honest

When you appear as a guest on a podcast, it’s important to be open and honest. This means being transparent about your experiences, your motivations, and your beliefs. By being open and honest, you will build trust with the host and audience, and will be more likely to leave a lasting impression. You’ll also avoid being called out for something that isn’t true. Remember, this podcast goes out to the world to hear. If you are untruthful, someone who may know the real truth may just hear the episode. There are even fact checker websites that have disproven stuff mentioned on popular podcasts.


Avoid Being Overly Scripted

While we’ve already told you to be prepared when appearing as a guest on a podcast, it’s also important to avoid being too scripted. This means avoiding reading from a script, and instead allowing the conversation to flow naturally. Being overly scripted can come across as stiff and inauthentic, and can also detract from the natural flow of the conversation. 


Communication Skills

One of the most important aspects of being a good guest on a podcast is having strong communication skills. Whether you are speaking with the host or engaging with the listeners, your ability to communicate effectively can make or break your appearance on a podcast. Here are some tips for improving your communication skills when appearing as a guest on a podcast.


Speak Clearly and Confidently

When you are speaking on a podcast, you should speak clearly and confidently. This means projecting your voice, speaking at a steady pace, and avoiding filler words such as “umm,” “like,” “you know,” and “ah.” Practicing your delivery beforehand can help to ensure that you sound confident and professional when you are recording.


Use Your Body Language

In addition to speaking clearly and confidently, it’s also important to use your body language effectively. This means making eye contact, smiling, and using gestures to emphasize your points. Good body language can help to build rapport with the host and listeners, and can also help to convey your enthusiasm and passion for the topic. If it’s a video podcast, it’s even more crucial.  With an audio-only podcast, the host will be able to understand you further during the interview.


Be an Active Listener

If you can only remember one point from this article, let it be this one. Being an active listener is likely the biggest part of effective communication in general. This is also true when appearing on a podcast. This means paying close attention to what the host and other guests are saying, and responding in a thoughtful and engaged manner. By being an active listener, you will be able to engage more effectively with the conversation, and to demonstrate your interest in the topic and the podcast.


A critical mistake people make all the time in conversations is they get focused on what they want to say next. The person listening will hear something that the speaker is saying and they’ll put it in their memory to speak about next. Then they’ll ignore the rest of the words until the person speaking stops talking to say their point. This is not effective communication, and you’re better off not worrying about what to say next. This will allow you to be present and not miss what the speaker is actually trying to tell you.


Be an Active Participant

Being an active participant in the podcast means listening to the host and the other guests, and contributing to the conversation in meaningful and insightful ways. This requires paying attention to the topic at hand, and being prepared to share your expertise and experiences when appropriate.

Ask Questions

Asking questions is a great way to show your interest in the host and the topic of the podcast. This not only demonstrates your engagement and expertise, but also helps to keep the conversation flowing and to maintain the interest of the listeners.


Share Your Thoughts and Opinions

Sharing your thoughts and opinions on the topics discussed on the podcast can help to make you more relatable and engaging to the listeners. This can also help to establish you as an expert in your field, and can encourage the audience to seek out your work and advice.


Tips for Delivering a Great Podcast Interview

Delivering a great podcast interview requires a combination of preparation, confidence, and authenticity. Here are some tips to help you shine as a guest on a podcast:


Be Confident and Natural

The more comfortable and relaxed you are, the better you will perform. Remember to breathe, take your time, and let your personality shine through.


Use Analogies and Examples to Illustrate Your Points

Using real-life examples to support your ideas can help make your message more engaging and memorable.


Be Prepared to Share Your Thoughts and Opinions

A podcast is a platform for sharing your unique perspective and expertise. Don’t be afraid to share your opinions and thoughts, as long as you do so respectfully.


Be Open to Spontaneous Conversations

The best podcast conversations are often unscripted and spontaneous. Be open to exploring new topics and tangents, and trust that the host will guide you in the right direction.


Professionalism is key when appearing as a guest on a podcast. In order to leave a lasting impression and to demonstrate your expertise and credibility, it’s important to adhere to a professional standard. Here are four tips for maintaining professionalism on a podcast:


Dress Appropriately

Your appearance matters, especially when appearing on a podcast. Make sure to dress appropriately for the type of podcast you’re appearing on, and choose attire that reflects your personal style and brand. If you’re unsure of what to wear, it’s always better to on the side of dressing up rather than dressing down.


Be On Time and Reliable

Arriving late or not showing up at all can leave a negative impression and can damage your professional reputation. We’ve seen people arrive late to our studio and there is a weird tension when the guest or host is irritated before the recording even starts. Make sure to be on time and to be reliable, especially when appearing as a guest on a podcast. This demonstrates that you value the host’s time and that you are serious about the opportunity. They may also be paying for studio time.


Have Good Technical Equipment and Internet Connection

If you’re doing a remote podcast recording, you will want to think about your equipment in advance. The quality of the recording is important, so make sure to have good technical equipment and a strong internet connection. We aren’t saying go out and buy expensive equipment for a one time appearance, but if you are regularly making podcast appearances, you will want your audio to sound good. Especially if you are on a podcast to promote something. Good equipment includes using a high-quality microphone, headphones, and a stable internet connection. Make sure to test your equipment ahead of time, and to have a backup plan in case of technical difficulties.


Be Respectful of the Host and Podcast Format

When appearing as a guest on a podcast, it’s important to be respectful of the host and the podcast format. This means adhering to the host’s instructions, and avoiding interruptions or distracting behavior. This doesn’t mean always agreeing with the opinions of the host. Try not talking over the host and letting them finish their thoughts. By being respectful, you can help to ensure a positive experience for both the host and the listeners.


Here is an example of a guest that annoys the podcast host:


Promoting Your Brand

As a guest on a podcast, you have the opportunity to promote your brand and connect with new audiences. Here are a few tips for making the most of this opportunity:


Be Prepared to Discuss Your Work

You may have been asked on a podcast because of the type of work or research you have done. This could be a likely reason the host wanted you on his show in the first place. This means having a clear understanding of what you do and what you have to offer, and being able to articulate this in a compelling way. Be ready to discuss your latest projects, your goals, and what sets you apart from others in your field.


Share Your Contact Information

Make sure to share your contact information with the host and listeners. This can include your website, social media handles, and email address. The podcast host will likely ask where people can find you. Make sure to review your contact info so you give an accurate answer. If listeners reach out to you, and be sure to follow up with anyone who makes contact.


Offer Exclusive Content or Promotions

Consider offering exclusive content or promotions to listeners of the podcast. This can include discount codes, free resources, or early access to new products or services. This will give listeners a reason to tune in, and can help to build your brand and grow your following.


Utilize Social Media and Your Website

Finally, be sure to promote your appearance on the podcast through your social media channels and your website. Share links to the podcast, and encourage your followers to listen in. This will help to increase the reach of your brand, and will allow you to connect with new audiences. This will go a long way with the podcast host for the show you were just on.


Follow Up After the Podcast

After appearing as a guest on a podcast, it’s important to follow up with the host and listeners. This can help to maintain the relationship you’ve established, and can also help to promote your brand and your work. Here are some tips for following up after your podcast appearance:


Thank the Host

Be sure to thank the host for inviting you onto the podcast, and for their time and effort in hosting the show. A simple email or message can go a long way in showing your appreciation, and can also help to build a strong relationship with the host. You don’t want to close the door on being  invited back one day.


Share the Podcast with Your Followers

Promote your appearance on the podcast by sharing it with your followers on social media, your email list, and your website. This can help to drive traffic to the podcast, and can also help to increase your visibility and reach. Encourage listeners to tune into the podcast by sharing the link to the episode, and by promoting the show to your followers


By following up after your podcast appearance, you can help to maintain the relationship you’ve established, and can also help to promote your brand and your work. Always make an effort to stay connected, and to keep your followers and listeners engaged with your content and your brand.


Follow Up with Any Promised Content or Offerings

If you promised the host or listeners any exclusive content or promotions, make sure to follow up and deliver on your promises. This will show your commitment to delivering value to the podcast community, and will help you establish a reputation as a valuable guest.


Be Respectful of the Host’s Time and Agenda

When appearing as a guest on a podcast, it’s important to be respectful of the host’s time and agenda. The host has a specific plan for the podcast and you should work with them to ensure that the conversation stays on track and within the allotted time frame. Here are a few tips to help you be respectful of the host’s time and agenda:


Be Mindful of Your Responses

It’s important to be mindful of the length of your responses and avoid going off-topic or rambling. Stick to the topic at hand and try to keep your answers concise and to the point. This will help to keep the podcast moving along smoothly and stay within its allotted time frame.


Stay on Topic

When appearing on a podcast, it’s important to stay on topic. This means avoiding going off on tangents or veering away from the main topic of discussion. By staying focused and on-topic, you’ll be able to keep the conversation engaging and informative for the listeners. It will also make it easier for the listeners to follow.


Work with the Host to Stay within Allotted Time

Finally, you’ll want to work with the host to stay within the allotted time frame. This means being mindful of the clock and avoiding lengthy conversations or discussions that could take up too much time. By working together with the host, you can ensure that the podcast stays within its allotted time frame and provides a great experience for the listeners. Sometimes a host will want you to give detailed answers, and other times they’ll want to get straight to the point. Don’t be afraid of saying something along the lines of, “That’s a long story, do we have time?” This will allow the host to direct what they want in terms of podcast content.


Avoid Being Salesy

One of the most important things to keep in mind when appearing as a guest on a podcast is to avoid being too salesy. While you may be tempted to use your appearance on the podcast as an opportunity to promote your brand and sell your products or services, it’s important to be mindful of the type of impression you’re making on the listeners. People see right through someone who is trying to focus on making a sale versus someone demonstrating expertise through conversation.


Avoid Hard-Sell Tactics

When you’re appearing on a podcast, it’s best to avoid using hard-sell tactics, such as high-pressure sales pitches or aggressive marketing messages. These types of tactics can come across as inauthentic and may turn listeners off.


Focus on Providing Value

Instead of focusing on selling your products or services, focus on providing real value to the listeners. Share your expertise and experiences, offer insights and tips, and engage in meaningful conversations. By providing real value, you’ll be more likely to gain the trust and interest of the listeners.


Gain Trust by Offering Real Value

By offering real value to the listeners, you’ll be more likely to gain their trust and interest in what you have to offer. This can lead to increased engagement, and can help to establish you as a thought leader and expert in your field. People can do their own research into your products or services, you’re better off demonstrating your expertise than to focus on your products.


Focus on Building Relationships

Building strong relationships is an important aspect of being a good guest on a podcast. Whether you are a seasoned professional or a first-time guest, it’s important to connect with the host and to engage with the listeners. Here are some tips for building relationships:


Connect with the Host

Building a good relationship with the host can lead to repeat appearances on their podcast, as well as recommendations to other podcast hosts. Make an effort to get to know the host, and to build a rapport with them. You can do this by asking about their interests, experiences, and background, and by being genuinely interested in what they have to say. Going back to a previous point, arrive early. By arriving early, you’ll get a chance to talk with the host before you begin the podcast. Having already established rapport before recording, you’ll likely have a smoother conversation.


Engage with the Listeners

Another important way to build relationships is by engaging with the listeners. This means responding to comments, answering questions from listeners. By doing so, you will be able to build a connection with the listeners, and to establish yourself as a thought leader and expert in your field.


Establish Yourself as a Thought Leader and Expert

By appearing as a guest on a podcast, you have the opportunity to showcase your expertise and to establish yourself as a thought leader in your field. This means sharing your insights, experiences, and perspectives, and demonstrating your knowledge and expertise on a particular topic. By doing so, you will be able to build your brand and to connect with new audiences.


Common Mistakes to Avoid

Not Doing Enough Preparation

One of the biggest mistakes that guests make when appearing on a podcast is not doing enough preparation. This can include not researching the podcast, the host, or the audience, as well as not having a clear idea of what you would like to discuss. This is a missed opportunity, the audience is familiar already with the host and topics he discusses. If you are familiar and have done the proper preparations, you’ll be able to dive in and discuss things at a higher level. This will keep the audience engaged.


Not Being Yourself

Another common mistake is not being yourself on the podcast. This can mean trying to sound too professional, not showing your personality, or not being open and honest with the host and listeners. Don’t try to be someone you think the audience will want to hear from. Be true to who you are.


Being Too Salesy

As discussed earlier, another common mistake that guests make is being too salesy on the podcast. This can mean talking too much about your products or services, rather than providing valuable content and insights for the listeners.


Failing to Follow Up After the Podcast

Finally, it’s important to follow up after the podcast appearance, by thanking the host, sharing the episode with your followers, and connecting with the listeners on social media. Failure to do so can mean missing out on valuable opportunities to build relationships and promote your brand. You will have also wasted the opportunity to build your following by ignoring comments, or questions from listeners of that podcast.


Best Practices for Preparing for a Podcast Interview

Make a List of Topics You’d Like to Discuss

It’s important to have a clear understanding of the topics you’d like to cover during your podcast appearance. This will help you stay focused and on track during the interview. Write down a list of key points and topics that you’d like to discuss, and make sure to share this with the host in advance. This will give the host an idea of what to expect and help ensure that the conversation flows smoothly. You can also write down a couple of topics to avoid. We’ve seen people talk about legal information that needed to be cut out later for the final edited podcast. That could have been avoided in advance.


Review the Podcast’s Previous Episodes

Before appearing on a podcast, it’s a good idea to listen to several of the previous episodes. Even if you are friends with the host, it’s a good idea to at least familiarize yourself with their content. This will give you an understanding of the tone, format, and style of the podcast, as well as the type of audience it attracts. This information can help you tailor your message and make sure you’re presenting yourself in the best possible light.


Prepare Your Introduction and Elevator Pitch

Your introduction is the first impression you’ll make on the podcast audience, so it’s important to make it count. Prepare a brief introduction that highlights your expertise. Sometimes it’s difficult discussing yourself, so this practice should help. This should be concise and to the point, and should be something that you feel confident delivering. Additionally, be prepared with a quick elevator pitch that summarizes your background and what you bring to the table.


Research the Host’s Background and Interests

Take the time to learn about the host and their background, as well as their interests and passions. This information can help you make a connection with the host, and can also help you tailor your message to the audience. Showing that you’ve done your homework and that you’re knowledgeable about the host’s background can help establish trust and credibility. You can establish rapport much easier by mentioning a common interest or mutual connection you found while researching.

How to Promote Your Podcast Appearance

Promoting your podcast appearance is an important step to ensure that your message reaches a wide audience and has a lasting impact. Here are some best practices for promoting your podcast appearance:


Share the Announcement with Your Followers

Let your followers know about your upcoming podcast appearance by sharing the announcement on social media, email, or other channels. Encourage them to tune in and share the news with their network.

Announce you're going to be on the podcast

Create a Blog Post or Press Release

Create a blog post or press release to announce your podcast appearance and provide additional information about the topic you’ll be discussing. Share this content on your website and social media channels to reach a wider audience.


In conclusion, being a guest on a podcast is a great opportunity to reach new audiences and promote your brand. By following the tips outlined in this post, you can go from a podcast guest to a great podcast guest. 


The key to success as a podcast guest is preparation. It’s important to research the podcast, the host, and the audience to ensure that you are tailored to the needs of the show. Additionally, being authentic and engaging with the host and listeners will help to create a memorable and impactful appearance. Ensure that you are well-prepared and confident when it comes time to be on the show. Remember that the most important thing is to be yourself and have fun.


Finally, building relationships with the host and listeners is essential. By following up after the podcast and promoting your appearance, you can solidify the connections you made and continue to grow your reach and influence. With a little preparation and authenticity, anyone can be a great guest on a podcast!


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Podcast Tips

Podcast Cover Art

Podcast Cover Art Design

As a podcast host, you want your show to stand out in a crowded and competitive market. One of the most effective ways to achieve this is by having a great podcast cover art. Podcast cover art is more than just an image – it is an important part of your brand and an essential tool for attracting and retaining listeners. It’s crucial to have well-designed and eye-catching artwork that accurately represents the content of your podcast. In this blog post, we’ll discuss the importance of podcast artwork, provide tips for creating a great artwork, and highlight examples of effective podcast cover art. 

Why is Podcast Cover Art Important?

In the crowded world of podcasts, your artwork can help you stand out and make a lasting impression. The cover art is often the first thing that a potential listener will see, and it can help set the tone for your podcast and give a visual representation of the content and theme of your show. It can also help you attract new listeners, make a potential listener curious, and help you build a loyal following. Great art design can make your show look professional, and establish trust and credibility with your audience. How many shows do you listen to with a horrible design? People judge a book by its cover. People may think if you don’t put effort into your art, did you put effort into your show?


Explanation of how podcast cover art helps you stand out and make a lasting impression

This tiny image can say a lot about your show, and it’s your chance to make a first impression. Whether you’re browsing a podcast app, social media, or a search engine, your shows artwork will be there to represent you. A great cover art can help your podcast stand out from the crowd and make a lasting impression. It can also attract new listeners who are looking for something new to listen to.


Discussion of how a great cover art can attract new listeners and retain existing listeners

A great cover art can do more than just make a first impression. It can also attract new listeners and retain existing ones. A well-designed cover art can help your podcast stand out from the crowd and be easily recognizable. This can be especially important for listeners who subscribe to many podcasts and need to be able to quickly identify which show is which. Additionally, a great cover art can make your podcast look professional and establish trust and credibility with your audience.


Mention of how a great cover art can make your podcast look professional and establish trust and credibility with your audience

Podcast cover art is more than just a pretty picture. It’s an essential part of your show’s brand. A great cover art can make your podcast look professional and establish trust and credibility with your audience. This can be especially important if you’re trying to attract sponsors or monetize your show. A well-designed cover art can communicate to your audience that you’re serious about your podcast and that you’re putting in the effort to make it the best it can be.


Tips for Creating a Great Podcast Cover Art


Make it Eye-catching and Memorable

The first and foremost goal of your shows artwork is to grab the attention of potential listeners. To achieve this, you need to make sure your cover art stands out and is memorable. You can do this by using bright and bold colors, as well as a clear and legible font.


Represent Your Podcast’s Content and Theme

Your podcast artwork should also accurately represent the content and theme of your podcast. This means that you need to carefully consider the subject matter of your podcast and how you want to represent it visually. If your show is about a specific topic, such as cooking or politics, consider incorporating images or graphics that are relevant to that topic.


Keep it Simple and Clean

While it’s important to make your cover art eye-catching and memorable, you also want to make sure it’s easy to read and understand. This means keeping the design simple and clean, with enough negative space to make the text legible. You don’t want your cover art to be too busy or cluttered, as this can be distracting and make it difficult for potential listeners to understand what your podcast is about.


Use High-Quality Images

Finally, you want to make sure you use high-quality images for your artwork. This means using images that are clear, sharp, and in focus. You also want to make sure the resolution of the image is high enough to ensure it looks good on any device, including smartphones, tablets, and desktop computers. Using low-quality images can make your cover art look unprofessional and can also impact the overall design.


Overview of Effective Podcast Cover Art

When it comes to creating an effective podcast cover art, there are many great examples to take inspiration from. These examples showcase the different approaches you can take to make your artwork eye-catching, memorable and representative of your podcast’s content and theme.


Serial – Simple Design with Bold Text and Clean Background

Serial Podcast Cover Art

The podcast cover art for Serial is a great example of how simplicity can be impactful. The show’s artwork features bold text against a clean white background, making it immediately recognizable. The design represents the investigative nature of the show and its focus on uncovering the truth.


My Favorite Murder – Bold and Colorful Design with Unique Font

My Favorite Murder

My Favorite Murder is a true crime podcast, and its artwork reflects its bold and entertaining approach to the genre. The cover art features a bold and colorful design with a unique font, making it immediately memorable. The design is eye-catching and accurately represents the show’s content and theme.


The Joe Rogan Experience – Bold and Colorful Design with Clear Logo

Joe Rogan Experience

The Joe Rogan Experience is a diverse and dynamic podcast that covers a wide range of topics. The show’s cover art reflects its bold and fearless approach with a bold and colorful design. The cover art also features a clear and recognizable logo, making it easy to identify. The design accurately represents the show’s diverse and dynamic nature, making it appealing to a wide range of listeners.



Podcast cover art is a crucial aspect of your show that often goes overlooked. However, it is the first impression that a potential listener will have of your podcast and can have a significant impact on whether or not they decide to give your show a listen. A great cover art can help you stand out in the crowded world of podcasts and make a lasting impression on your audience. If you need help starting a podcast, check out our complete guide.

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