People often consider adding video to their podcast. It’s an interesting consideration, and there is definitely a market for adding video to your podcast under the right circumstance. Here is a list that may be helpful to decide if you should be adding video to your podcast or not.
There are pros and cons to both audio and video podcasts:
- Gives your audience the choice to watch as well as listen
- More sponsorship/branding opportunities
- Can use video on social media platforms for clips to be able to promote your podcast more
- Will be able to add more visual production to your show by adding lower thirds, pictures, or videos
- More difficult and time-consuming to edit
- Camera equipment needed to be able to film your podcast
- Cost more money to get your podcast up and running if need to purchase or rent camera equipment
- You and your guest may worry more about what you’re wearing while doing your podcast if being filmed
- Guests may feel less comfortable if they are being filmed if they are camera shy
- If your video isn’t the best quality it might actually make your podcast look less professional
- Less technical requirements and equipment
- Easier editing work
- You and your guest may feel more comfortable and relaxed if only having to worry about audio
- Smaller file sizes that will take up less space on your computer
- Harder for success on YouTube
- No visuals for your audience to reference while listening
What kind of podcast do you have?
When you create a story-driven podcast like a true crime or history podcast, it may not add much to incorporate yourselves talking on video. If it’s scripted and you aren’t used to reading scripts, lines might take several retakes. This is problematic for video editors, and it’s much easier stitching audio sentences together than making video look unedited. Interview style or a conversation with a co-host is an easier style for video.
What platforms will you be posting to?
If you have a following on YouTube already, it may be wise to incorporate a video component for your viewers. Instead of posting a video with only a photo, if they can see you while you’re talking it can be more engaging. If you’ll be posting clips to social media in order to promote your show, then video is a great option for you. This can draw viewers to the full episode while watching your social media clips.
Would it help the listener if they could see the conversation?
If you’re an artist, clothing brand, etc., or have lots of visuals in your studio, video would be a great option. If you have something visual to show, your listeners will appreciate the video to go along with what you’re talking about.
How much will your podcast be edited?
If you’re the type of person that wants to be able to take a lot of retakes if need be then video would be a harder option. A podcast is different from a vlog, it may look strange and seem very edited if you have lots of quick cuts like how vlogs are typically made.
What will the future of podcasts look like?
With Spotify recently entering the world of video podcasting, it wouldn’t be a surprise at all if Apple made the next jump to video. Podcasts will always be a great source of entertainment and education on the go when video isn’t always easy to watch. Having both has the advantage to let your audience decide how they want to consume your podcast. It will be interesting to see where the future of podcasts will go.
Jamie Allison of Big Idea Big Moves recording a remote video podcast at Toronto Podcast Studio.
How to Build a Podcast Studio
Building Toronto Podcast Studio was one of the most fun and rewarding experiences we’ve ever had. But it was also very challenging. We are going to step by step on how we built our podcast studio, Toronto Podcast Studio. We’re sharing the tips and tricks we learned, and our mistakes and what we’d do differently next time. Whether you’re just starting out or looking to upgrade your existing setup, this post will provide valuable insights into the process.
Importance of Having a Dedicated Podcast Studio
A podcast studio is a designated space for recording your podcast, equipped with the necessary equipment and tools to produce high-quality audio. By having a dedicated podcast studio, you’ll be able to create a professional-sounding podcast that will leave a lasting impression on your listeners. Having a dedicated space for your podcast is a huge advantage to producing a podcast. It knocks down an extra layer that could stop you from creating your podcast. You can leave your equipment out in one room and fire it up when you want to use it.
Purpose of the guide
The purpose of this guide is to provide a step-by-step guide on how to build a professional podcast studio. Whether you’re just starting out with podcasting or looking to upgrade your existing setup, this guide will help you create a podcast studio that’s perfect for your needs. This guide will provide insight on the decisions we made.
Determine Your Needs
Before building your podcast studio, it’s important to determine your needs. This will help you choose the right equipment and find the right space for your studio. Here are some questions to consider when determining your needs:
- What type of podcast will you be recording?
- How many people will be involved in each episode?
- Will you be recording in-person or remotely?
- What is your budget for equipment and setup?
By answering these questions, you can better understand the type of equipment and space you’ll need for your podcast studio. In our case, we planned to have a maximum of 4 people to record a podcast at a time. This meant we needed four of everything, including microphones, microphone stands, headphones, etc. If you’re recording a solo podcast, you’ll only need one microphone and a small room. However, if you’re recording with multiple people, you’ll need multiple microphones and a larger space.
It’s important to understand your needs because you don’t want to invest in a studio only to find out that you need additional equipment or a larger space. So, take your time and determine your needs before moving forward.
This project may end up costing more than you think if you’re not careful. For example, it’s going to cost you more if you go out and buy an expensive microphone and not realize that it’s power hungry and needs a preamp. I would recommend you make a list of everything you need to buy, write it down
Choose Your Room
When it comes to building a podcast studio, choosing the right room is just as important as having the right equipment. Your room will have a big impact on the quality of your podcast, so it’s important to choose a space that’s both functional and comfortable. Here are some factors to consider when choosing a room for your podcast studio:
Acoustics play a big role in the sound quality of your podcast. A room with good acoustics will reduce unwanted echoes and reflections, making your voice sound clear and professional. Lookout for rooms made with a ton of glass or materials that can cause a lot of bounce back. Clarity is key for podcasting, if someone listens to your audio only podcast, you want to make it as easy as possible to understand.
The size of your room is also important. A small room may have too much echo, while a large room may have too much reverb. Ideally, you want a room that’s large enough to allow you to move around freely, but not so large that your voice sounds distant.
Good lighting is important, especially if you plan on recording a video podcast/YouTube videos. You may have to work with whatever you have already, but there are a few easy ways to make lighting better. Natural light can be amazing, but can also bring on its own challenges.
Take a listen at what the room really sounds like, is there heavy HVAC work? Can you hear a loud road outside from the window? Is the room well insulated from the noise of surrounding rooms? These are all factors to consider.
Lastly, comfort is key. You’ll be spending a lot of time in your podcast studio, so make sure it’s a space you enjoy being in. Our studio was tiny, and spending a long period of time there was often uncomfortable. If we were to build another studio, I would want some more space.
Importance of Acoustics, Size, Lighting, and Comfort
Having the right acoustics, size, lighting, and comfort in your podcast studio will help you produce high-quality podcasts that your listeners will love. Poor acoustics can lead to an unclear voice and unwanted echoes and reflections. A room that’s too large or small can also impact the sound quality of your podcast. Good lighting is important for both recording and editing, and a comfortable room will allow you to focus and be productive.
Setting Up Your Studio
When you’re setting up your studio, you might want to take some general notes, measurements, and really try to dream up what you want. Your notes don’t have to be perfect, but they should help you get a clear idea of the space you have to work with. This will even help you decide what kind of equipment you need. Look for inspiration in places such as Pinterest. You might find something interesting such as how the wires are hidden, the color scheme of a studio, etc. A few things to consider when setting up your studio include:
Our studio was not 100% sound proof. In fact, we could hear noise through a wall where there was piping running. We decided to add another layer of treatment to that wall, and completely covered it in sound panels. We wanted to have as good of a sound as possible for the room we had.
We built our sound panels by hand, and added more panels later. Our first panels were massive, and we used 2x4s. This resulted in very heavy duty panels. They weighed a lot, and might not work for everyone because of that weight. You probably don’t need panels as big as we made. When we made our second batch of panels, we used 1x4s instead. These were much lighter and easier to work with.
We used Rockwool safe and sound insulation, and speaker cloth fabric from FabricLand. The key with these panels is that you want sound to actually travel through, which is why we used speaker cloth. This allows sound to go into the insulation and dissipate rather than bounce off.
Choosing The Table
We decided not to cheap out when it came to our table. We got our table from Heritage Harvest Tables and it was our centerpiece. The quality of our harvest table impressed potential clients and we thought about all the conversations that would take place around this table and we knew it would be worth it. We were able to custom size it to fit 4 guests perfectly. Our table was approximately 96”x30”.
As silly as it may sound to consider this before we even talk about equipment, put it in the back of your mind before you get too far down the planning stages. This is something we wish we would have not made an after-thought and come up with a way to build it into our original designs. The last thing you want is to trip or have someone trip and fall. Injuries can occur, and your expensive equipment can be damaged.
Choose Your Equipment
You are going to need audio equipment to record a podcast. I don’t think that should come as a surprise! What equipment you need really depends on what you want to do with it all. Here is a breakdown of some of the equipment you may need:
Years ago when I was first starting out, I had a small mixer, it had four XLR channels. That was perfectly fine for my needs then, but as we started to take on clients, the mixer didn’t have multitrack recording capabilities, and that would not have been good enough for the job. So we upgraded to a Soundcraft Signature 12 channel multi-track mixer. It’s done a great job for us, and we’ve never had any issues with this. You’ll want to make sure your mixer has enough XLR channels to connect as many microphones as you need.
Another option is an audio interface. We own the Focusrite Scarlette. There is less control and options for a mixer, but that shouldn’t be a huge deal if you’re only recording your voice.
In our case, knowing we were going to open a podcast studio, I wanted to use what people saw podcasters using. That is the Shure SM7B. Let’s face it, this microphone is the standard for podcasting. Many of the most popular podcasters in the world are using this microphone, and for good reason. It’s an amazing microphone and it even looks cool. There are plenty of options for microphones though. If you’re not planning on having
Since our table was made from wood, our mic boom arms (we used RODE PSA1) could leave indentations on the table surface. Be mindful of this when you stand your mics for your podcast studio. You should use a mic stand, nobody wants to hold a microphone up for an hour. We also own a Yorkville MS-105B, and this desktop mic stand has been great.
Before you run out and get yourself a Shure SM7B, consider that you will also need some type of preamp, as this mic needs a ton of power to get it to the appropriate levels. We used the Cloudlifter CL-1 at our studio, and it seems to be a very common choice with the SM7B.
We had an okay computer when we first started out. Where we ran into problems was when we tried to use three or more cameras at a time, we were getting dropped frames. It was when we were recording video with more frequency we upgraded to an overly powerful PC and it handled all the cameras we threw at it. We used panasonic cameras that had an SDI out. We connected them through SDI cables, into a piece of hardware we purchased called a Blackmagic Design Decklink capture card. If you choose to go this route, please do careful research on your exact needs.
To capture audio and edit your audio, you’re going to need a DAW (Digital Audio Workstation). We use Adobe Audition, but there are many great choices. Avid Pro Tools is another common choice for advanced audio editors. Audacity is very common in beginners because it’s free. It’s a great place to save cost when getting started because it is still a pretty powerful tool. On top of this, common plugins include Izotope RX 10 and Waves Clarity Vx, among many others.
For your video you’re going to need additional software. We used vMix to capture our videos, and it has many great features. However, OBS Studio brings many of the same features, but at no cost. I would suggest you first try OBS and see if it has all the capabilities you are looking for before looking into paid softwares. Don’t forget to capture the audio on this program as well, even if it’s as a single track so you can match it up. You will find what work flow works out for you.
Choosing the right camera is a difficult task. You’re going to want to consider both quality and budget when deciding on which camera is right for you. You’re also going to want to consider how you plan on setting up your camera with your computer. Make sure it can provide clean-feed so you aren’t recording the camera information that can be overlaid on top of the image on some cameras. Some DSLR’s can’t record for long periods of time. You’re going to want to do your research, and ask about that before making a purchase.
Depending on the size of your studio and how many people are going to be recording, you might need a light for everyone, and if you have a backlight for everyone you can make things look a little more cinematic. We actually had a feature film use our studio for a scene, and this is how they lit it:
If you’re using a solo studio, a ring light provides nice and soft lighting that will make you look good. Additionally, many YouTubers use a dim light in the background, a lamp or even neon sign to give it atmosphere.
In conclusion, we hope this guide helps you make this challenging task a little simpler. We hope you can learn from what we did, but definitely be sure to make it your own personal touches. We aren’t saying we had the best setup and that you should do exactly what we did, this is simply a guide telling you what we did. There are many incredible podcast studios out there, so be sure to research and look out for what you like about each. Also make a list of what you don’t like or what doesn’t work for you. That’s how you’ll learn to build a podcast studio that you love and you’re proud of.
If you’re a podcast beginner, you can check out our guide on how to start a podcast.
How to be a Good Guest on a Podcast
Appearing as a guest on a podcast can be a valuable opportunity for promoting your brand and connecting with new audiences. However, to make the most of this opportunity, it’s important to be a good guest and to make a positive impression.
This post will provide tips and guidance for being a good guest on a podcast, and to help you make the most of this opportunity. Congratulations on being asked to be on a podcast, that is a big deal. We are here to help you promote your brand and connect with this new audience. Whether you are a seasoned pro or a first-time guest, these tips will help you to be successful and confident on your next podcast appearance.
This is a guide for someone being invited onto a podcast. If you’re looking for the reverse, here is our guide for the Proper Etiquette for Hosting a Podcast Guest.
Preparation is key when it comes to being a good guest on a podcast. By taking the time to properly prepare, you’ll be able to make the most of your appearance and leave a lasting impression on the host and listeners. Here are a few key preparation tips to keep in mind:
Research the Podcast and Host
Before appearing as a guest on a podcast, you’ll want to research both the podcast and the host. This means finding out what the podcast is about, who the target audience is, and what the host’s style and approach is like. By researching the podcast and host in advance, you’ll be better prepared to engage with the host and listeners, and to tailor your responses to their interests and preferences.
Prepare Your Introduction and Talking Points
While researching the podcast and host, take note on how they introduce their guests. This is also important to prepare your introduction and talking points. If they don’t get into any questions immediately, and ask you to introduce yourself, be prepared and have a clear and concise way of introducing yourself. Also have a few key points that you want to highlight during the podcast. By preparing your introduction and talking points in advance, you’ll be able to stay on track and focused during the podcast.
Familiarize Yourself with the Format and Style of the Podcast
Before appearing as a guest on a podcast, familiarize yourself with the format and style of the podcast. Pay attention to the length of the podcast, the format of the conversation, and the type of questions that the host is likely to ask. This will allow you to be more confident and won’t be too caught off guard with anything the host asks.
Know The Audience
When appearing as a guest on a podcast, it’s important to know your audience. This means understanding who the listeners are, what their interests are, and what type of information they are looking for. By knowing the audience, you’ll be better able to tailor your responses to their interests and preferences, and to engage with them in a meaningful way.
Practice Your Delivery
Finally, you may want to practice your delivery before appearing as a guest on a podcast. This means rehearsing your introduction and talking points, and paying attention to your tone, pace, and volume. By practicing your delivery, you’ll be better prepared to connect with the host and audience, and to deliver your message in a confident and compelling way. This point is especially crucial if you’re the nervous type or uncomfortable with public speaking. If you can practice, it will make a difference.
One aspect of being a great guest on a podcast is authenticity. In order to connect with the host and audience and make the most of your appearance, it’s crucial that you be yourself and share your expertise and experiences in an open and honest way. Despite telling you to practice, you also need to be your true self.
Some of the best podcast episodes I’ve heard are the ones you can tell the guest is being theirself. For you this means being true to your personality, your beliefs, and your experiences. You should have your own opinions and not be scared to disagree with the host. You can always disagree in a polite way and you don’t have to go ahead with everything the host says just to be polite. By being yourself, you will come across as genuine and relatable, and will be more likely to connect with the host and audience.
Share Your Expertise and Experiences
As a guest on a podcast, you will have the opportunity to share your expertise and experiences with a wider audience. This can help to establish you as a thought leader and expert in your field, and can also help to promote your brand and your work. By sharing your expertise and experiences, you might also help people in the process or make them laugh at a funny story of yours.
Be Open and Honest
When you appear as a guest on a podcast, it’s important to be open and honest. This means being transparent about your experiences, your motivations, and your beliefs. By being open and honest, you will build trust with the host and audience, and will be more likely to leave a lasting impression. You’ll also avoid being called out for something that isn’t true. Remember, this podcast goes out to the world to hear. If you are untruthful, someone who may know the real truth may just hear the episode. There are even fact checker websites that have disproven stuff mentioned on popular podcasts.
Avoid Being Overly Scripted
While we’ve already told you to be prepared when appearing as a guest on a podcast, it’s also important to avoid being too scripted. This means avoiding reading from a script, and instead allowing the conversation to flow naturally. Being overly scripted can come across as stiff and inauthentic, and can also detract from the natural flow of the conversation.
One of the most important aspects of being a good guest on a podcast is having strong communication skills. Whether you are speaking with the host or engaging with the listeners, your ability to communicate effectively can make or break your appearance on a podcast. Here are some tips for improving your communication skills when appearing as a guest on a podcast.
Speak Clearly and Confidently
When you are speaking on a podcast, you should speak clearly and confidently. This means projecting your voice, speaking at a steady pace, and avoiding filler words such as “umm,” “like,” “you know,” and “ah.” Practicing your delivery beforehand can help to ensure that you sound confident and professional when you are recording.
Use Your Body Language
In addition to speaking clearly and confidently, it’s also important to use your body language effectively. This means making eye contact, smiling, and using gestures to emphasize your points. Good body language can help to build rapport with the host and listeners, and can also help to convey your enthusiasm and passion for the topic. If it’s a video podcast, it’s even more crucial. With an audio-only podcast, the host will be able to understand you further during the interview.
Be an Active Listener
If you can only remember one point from this article, let it be this one. Being an active listener is likely the biggest part of effective communication in general. This is also true when appearing on a podcast. This means paying close attention to what the host and other guests are saying, and responding in a thoughtful and engaged manner. By being an active listener, you will be able to engage more effectively with the conversation, and to demonstrate your interest in the topic and the podcast.
A critical mistake people make all the time in conversations is they get focused on what they want to say next. The person listening will hear something that the speaker is saying and they’ll put it in their memory to speak about next. Then they’ll ignore the rest of the words until the person speaking stops talking to say their point. This is not effective communication, and you’re better off not worrying about what to say next. This will allow you to be present and not miss what the speaker is actually trying to tell you.
Be an Active Participant
Being an active participant in the podcast means listening to the host and the other guests, and contributing to the conversation in meaningful and insightful ways. This requires paying attention to the topic at hand, and being prepared to share your expertise and experiences when appropriate.
Asking questions is a great way to show your interest in the host and the topic of the podcast. This not only demonstrates your engagement and expertise, but also helps to keep the conversation flowing and to maintain the interest of the listeners.
Share Your Thoughts and Opinions
Sharing your thoughts and opinions on the topics discussed on the podcast can help to make you more relatable and engaging to the listeners. This can also help to establish you as an expert in your field, and can encourage the audience to seek out your work and advice.
Tips for Delivering a Great Podcast Interview
Delivering a great podcast interview requires a combination of preparation, confidence, and authenticity. Here are some tips to help you shine as a guest on a podcast:
Be Confident and Natural
The more comfortable and relaxed you are, the better you will perform. Remember to breathe, take your time, and let your personality shine through.
Use Analogies and Examples to Illustrate Your Points
Using real-life examples to support your ideas can help make your message more engaging and memorable.
Be Prepared to Share Your Thoughts and Opinions
A podcast is a platform for sharing your unique perspective and expertise. Don’t be afraid to share your opinions and thoughts, as long as you do so respectfully.
Be Open to Spontaneous Conversations
The best podcast conversations are often unscripted and spontaneous. Be open to exploring new topics and tangents, and trust that the host will guide you in the right direction.
Professionalism is key when appearing as a guest on a podcast. In order to leave a lasting impression and to demonstrate your expertise and credibility, it’s important to adhere to a professional standard. Here are four tips for maintaining professionalism on a podcast:
Your appearance matters, especially when appearing on a podcast. Make sure to dress appropriately for the type of podcast you’re appearing on, and choose attire that reflects your personal style and brand. If you’re unsure of what to wear, it’s always better to on the side of dressing up rather than dressing down.
Be On Time and Reliable
Arriving late or not showing up at all can leave a negative impression and can damage your professional reputation. We’ve seen people arrive late to our studio and there is a weird tension when the guest or host is irritated before the recording even starts. Make sure to be on time and to be reliable, especially when appearing as a guest on a podcast. This demonstrates that you value the host’s time and that you are serious about the opportunity. They may also be paying for studio time.
Have Good Technical Equipment and Internet Connection
If you’re doing a remote podcast recording, you will want to think about your equipment in advance. The quality of the recording is important, so make sure to have good technical equipment and a strong internet connection. We aren’t saying go out and buy expensive equipment for a one time appearance, but if you are regularly making podcast appearances, you will want your audio to sound good. Especially if you are on a podcast to promote something. Good equipment includes using a high-quality microphone, headphones, and a stable internet connection. Make sure to test your equipment ahead of time, and to have a backup plan in case of technical difficulties.
Be Respectful of the Host and Podcast Format
When appearing as a guest on a podcast, it’s important to be respectful of the host and the podcast format. This means adhering to the host’s instructions, and avoiding interruptions or distracting behavior. This doesn’t mean always agreeing with the opinions of the host. Try not talking over the host and letting them finish their thoughts. By being respectful, you can help to ensure a positive experience for both the host and the listeners.
Here is an example of a guest that annoys the podcast host:
Promoting Your Brand
As a guest on a podcast, you have the opportunity to promote your brand and connect with new audiences. Here are a few tips for making the most of this opportunity:
Be Prepared to Discuss Your Work
You may have been asked on a podcast because of the type of work or research you have done. This could be a likely reason the host wanted you on his show in the first place. This means having a clear understanding of what you do and what you have to offer, and being able to articulate this in a compelling way. Be ready to discuss your latest projects, your goals, and what sets you apart from others in your field.
Share Your Contact Information
Make sure to share your contact information with the host and listeners. This can include your website, social media handles, and email address. The podcast host will likely ask where people can find you. Make sure to review your contact info so you give an accurate answer. If listeners reach out to you, and be sure to follow up with anyone who makes contact.
Offer Exclusive Content or Promotions
Consider offering exclusive content or promotions to listeners of the podcast. This can include discount codes, free resources, or early access to new products or services. This will give listeners a reason to tune in, and can help to build your brand and grow your following.
Utilize Social Media and Your Website
Finally, be sure to promote your appearance on the podcast through your social media channels and your website. Share links to the podcast, and encourage your followers to listen in. This will help to increase the reach of your brand, and will allow you to connect with new audiences. This will go a long way with the podcast host for the show you were just on.
Follow Up After the Podcast
After appearing as a guest on a podcast, it’s important to follow up with the host and listeners. This can help to maintain the relationship you’ve established, and can also help to promote your brand and your work. Here are some tips for following up after your podcast appearance:
Thank the Host
Be sure to thank the host for inviting you onto the podcast, and for their time and effort in hosting the show. A simple email or message can go a long way in showing your appreciation, and can also help to build a strong relationship with the host. You don’t want to close the door on being invited back one day.
Share the Podcast with Your Followers
Promote your appearance on the podcast by sharing it with your followers on social media, your email list, and your website. This can help to drive traffic to the podcast, and can also help to increase your visibility and reach. Encourage listeners to tune into the podcast by sharing the link to the episode, and by promoting the show to your followers
By following up after your podcast appearance, you can help to maintain the relationship you’ve established, and can also help to promote your brand and your work. Always make an effort to stay connected, and to keep your followers and listeners engaged with your content and your brand.
Follow Up with Any Promised Content or Offerings
If you promised the host or listeners any exclusive content or promotions, make sure to follow up and deliver on your promises. This will show your commitment to delivering value to the podcast community, and will help you establish a reputation as a valuable guest.
Be Respectful of the Host’s Time and Agenda
When appearing as a guest on a podcast, it’s important to be respectful of the host’s time and agenda. The host has a specific plan for the podcast and you should work with them to ensure that the conversation stays on track and within the allotted time frame. Here are a few tips to help you be respectful of the host’s time and agenda:
Be Mindful of Your Responses
It’s important to be mindful of the length of your responses and avoid going off-topic or rambling. Stick to the topic at hand and try to keep your answers concise and to the point. This will help to keep the podcast moving along smoothly and stay within its allotted time frame.
Stay on Topic
When appearing on a podcast, it’s important to stay on topic. This means avoiding going off on tangents or veering away from the main topic of discussion. By staying focused and on-topic, you’ll be able to keep the conversation engaging and informative for the listeners. It will also make it easier for the listeners to follow.
Work with the Host to Stay within Allotted Time
Finally, you’ll want to work with the host to stay within the allotted time frame. This means being mindful of the clock and avoiding lengthy conversations or discussions that could take up too much time. By working together with the host, you can ensure that the podcast stays within its allotted time frame and provides a great experience for the listeners. Sometimes a host will want you to give detailed answers, and other times they’ll want to get straight to the point. Don’t be afraid of saying something along the lines of, “That’s a long story, do we have time?” This will allow the host to direct what they want in terms of podcast content.
Avoid Being Salesy
One of the most important things to keep in mind when appearing as a guest on a podcast is to avoid being too salesy. While you may be tempted to use your appearance on the podcast as an opportunity to promote your brand and sell your products or services, it’s important to be mindful of the type of impression you’re making on the listeners. People see right through someone who is trying to focus on making a sale versus someone demonstrating expertise through conversation.
Avoid Hard-Sell Tactics
When you’re appearing on a podcast, it’s best to avoid using hard-sell tactics, such as high-pressure sales pitches or aggressive marketing messages. These types of tactics can come across as inauthentic and may turn listeners off.
Focus on Providing Value
Instead of focusing on selling your products or services, focus on providing real value to the listeners. Share your expertise and experiences, offer insights and tips, and engage in meaningful conversations. By providing real value, you’ll be more likely to gain the trust and interest of the listeners.
Gain Trust by Offering Real Value
By offering real value to the listeners, you’ll be more likely to gain their trust and interest in what you have to offer. This can lead to increased engagement, and can help to establish you as a thought leader and expert in your field. People can do their own research into your products or services, you’re better off demonstrating your expertise than to focus on your products.
Focus on Building Relationships
Building strong relationships is an important aspect of being a good guest on a podcast. Whether you are a seasoned professional or a first-time guest, it’s important to connect with the host and to engage with the listeners. Here are some tips for building relationships:
Connect with the Host
Building a good relationship with the host can lead to repeat appearances on their podcast, as well as recommendations to other podcast hosts. Make an effort to get to know the host, and to build a rapport with them. You can do this by asking about their interests, experiences, and background, and by being genuinely interested in what they have to say. Going back to a previous point, arrive early. By arriving early, you’ll get a chance to talk with the host before you begin the podcast. Having already established rapport before recording, you’ll likely have a smoother conversation.
Engage with the Listeners
Another important way to build relationships is by engaging with the listeners. This means responding to comments, answering questions from listeners. By doing so, you will be able to build a connection with the listeners, and to establish yourself as a thought leader and expert in your field.
Establish Yourself as a Thought Leader and Expert
By appearing as a guest on a podcast, you have the opportunity to showcase your expertise and to establish yourself as a thought leader in your field. This means sharing your insights, experiences, and perspectives, and demonstrating your knowledge and expertise on a particular topic. By doing so, you will be able to build your brand and to connect with new audiences.
Common Mistakes to Avoid
Not Doing Enough Preparation
One of the biggest mistakes that guests make when appearing on a podcast is not doing enough preparation. This can include not researching the podcast, the host, or the audience, as well as not having a clear idea of what you would like to discuss. This is a missed opportunity, the audience is familiar already with the host and topics he discusses. If you are familiar and have done the proper preparations, you’ll be able to dive in and discuss things at a higher level. This will keep the audience engaged.
Not Being Yourself
Another common mistake is not being yourself on the podcast. This can mean trying to sound too professional, not showing your personality, or not being open and honest with the host and listeners. Don’t try to be someone you think the audience will want to hear from. Be true to who you are.
Being Too Salesy
As discussed earlier, another common mistake that guests make is being too salesy on the podcast. This can mean talking too much about your products or services, rather than providing valuable content and insights for the listeners.
Failing to Follow Up After the Podcast
Finally, it’s important to follow up after the podcast appearance, by thanking the host, sharing the episode with your followers, and connecting with the listeners on social media. Failure to do so can mean missing out on valuable opportunities to build relationships and promote your brand. You will have also wasted the opportunity to build your following by ignoring comments, or questions from listeners of that podcast.
Best Practices for Preparing for a Podcast Interview
Make a List of Topics You’d Like to Discuss
It’s important to have a clear understanding of the topics you’d like to cover during your podcast appearance. This will help you stay focused and on track during the interview. Write down a list of key points and topics that you’d like to discuss, and make sure to share this with the host in advance. This will give the host an idea of what to expect and help ensure that the conversation flows smoothly. You can also write down a couple of topics to avoid. We’ve seen people talk about legal information that needed to be cut out later for the final edited podcast. That could have been avoided in advance.
Review the Podcast’s Previous Episodes
Before appearing on a podcast, it’s a good idea to listen to several of the previous episodes. Even if you are friends with the host, it’s a good idea to at least familiarize yourself with their content. This will give you an understanding of the tone, format, and style of the podcast, as well as the type of audience it attracts. This information can help you tailor your message and make sure you’re presenting yourself in the best possible light.
Prepare Your Introduction and Elevator Pitch
Your introduction is the first impression you’ll make on the podcast audience, so it’s important to make it count. Prepare a brief introduction that highlights your expertise. Sometimes it’s difficult discussing yourself, so this practice should help. This should be concise and to the point, and should be something that you feel confident delivering. Additionally, be prepared with a quick elevator pitch that summarizes your background and what you bring to the table.
Research the Host’s Background and Interests
Take the time to learn about the host and their background, as well as their interests and passions. This information can help you make a connection with the host, and can also help you tailor your message to the audience. Showing that you’ve done your homework and that you’re knowledgeable about the host’s background can help establish trust and credibility. You can establish rapport much easier by mentioning a common interest or mutual connection you found while researching.
How to Promote Your Podcast Appearance
Promoting your podcast appearance is an important step to ensure that your message reaches a wide audience and has a lasting impact. Here are some best practices for promoting your podcast appearance:
Share the Announcement with Your Followers
Let your followers know about your upcoming podcast appearance by sharing the announcement on social media, email, or other channels. Encourage them to tune in and share the news with their network.
Create a Blog Post or Press Release
Create a blog post or press release to announce your podcast appearance and provide additional information about the topic you’ll be discussing. Share this content on your website and social media channels to reach a wider audience.
In conclusion, being a guest on a podcast is a great opportunity to reach new audiences and promote your brand. By following the tips outlined in this post, you can go from a podcast guest to a great podcast guest.
The key to success as a podcast guest is preparation. It’s important to research the podcast, the host, and the audience to ensure that you are tailored to the needs of the show. Additionally, being authentic and engaging with the host and listeners will help to create a memorable and impactful appearance. Ensure that you are well-prepared and confident when it comes time to be on the show. Remember that the most important thing is to be yourself and have fun.
Finally, building relationships with the host and listeners is essential. By following up after the podcast and promoting your appearance, you can solidify the connections you made and continue to grow your reach and influence. With a little preparation and authenticity, anyone can be a great guest on a podcast!
Podcast Cover Art
As a podcast host, you want your show to stand out in a crowded and competitive market. One of the most effective ways to achieve this is by having a great podcast cover art. Podcast cover art is more than just an image – it is an important part of your brand and an essential tool for attracting and retaining listeners. It’s crucial to have well-designed and eye-catching artwork that accurately represents the content of your podcast. In this blog post, we’ll discuss the importance of podcast artwork, provide tips for creating a great artwork, and highlight examples of effective podcast cover art.
Why is Podcast Cover Art Important?
In the crowded world of podcasts, your artwork can help you stand out and make a lasting impression. The cover art is often the first thing that a potential listener will see, and it can help set the tone for your podcast and give a visual representation of the content and theme of your show. It can also help you attract new listeners, make a potential listener curious, and help you build a loyal following. Great art design can make your show look professional, and establish trust and credibility with your audience. How many shows do you listen to with a horrible design? People judge a book by its cover. People may think if you don’t put effort into your art, did you put effort into your show?
Explanation of how podcast cover art helps you stand out and make a lasting impression
This tiny image can say a lot about your show, and it’s your chance to make a first impression. Whether you’re browsing a podcast app, social media, or a search engine, your shows artwork will be there to represent you. A great cover art can help your podcast stand out from the crowd and make a lasting impression. It can also attract new listeners who are looking for something new to listen to.
Discussion of how a great cover art can attract new listeners and retain existing listeners
A great cover art can do more than just make a first impression. It can also attract new listeners and retain existing ones. A well-designed cover art can help your podcast stand out from the crowd and be easily recognizable. This can be especially important for listeners who subscribe to many podcasts and need to be able to quickly identify which show is which. Additionally, a great cover art can make your podcast look professional and establish trust and credibility with your audience.
Mention of how a great cover art can make your podcast look professional and establish trust and credibility with your audience
Podcast cover art is more than just a pretty picture. It’s an essential part of your show’s brand. A great cover art can make your podcast look professional and establish trust and credibility with your audience. This can be especially important if you’re trying to attract sponsors or monetize your show. A well-designed cover art can communicate to your audience that you’re serious about your podcast and that you’re putting in the effort to make it the best it can be.
Tips for Creating a Great Podcast Cover Art
Make it Eye-catching and Memorable
The first and foremost goal of your shows artwork is to grab the attention of potential listeners. To achieve this, you need to make sure your cover art stands out and is memorable. You can do this by using bright and bold colors, as well as a clear and legible font.
Represent Your Podcast’s Content and Theme
Your podcast artwork should also accurately represent the content and theme of your podcast. This means that you need to carefully consider the subject matter of your podcast and how you want to represent it visually. If your show is about a specific topic, such as cooking or politics, consider incorporating images or graphics that are relevant to that topic.
Keep it Simple and Clean
While it’s important to make your cover art eye-catching and memorable, you also want to make sure it’s easy to read and understand. This means keeping the design simple and clean, with enough negative space to make the text legible. You don’t want your cover art to be too busy or cluttered, as this can be distracting and make it difficult for potential listeners to understand what your podcast is about.
Use High-Quality Images
Finally, you want to make sure you use high-quality images for your artwork. This means using images that are clear, sharp, and in focus. You also want to make sure the resolution of the image is high enough to ensure it looks good on any device, including smartphones, tablets, and desktop computers. Using low-quality images can make your cover art look unprofessional and can also impact the overall design.
Overview of Effective Podcast Cover Art
When it comes to creating an effective podcast cover art, there are many great examples to take inspiration from. These examples showcase the different approaches you can take to make your artwork eye-catching, memorable and representative of your podcast’s content and theme.
Serial – Simple Design with Bold Text and Clean Background
The podcast cover art for Serial is a great example of how simplicity can be impactful. The show’s artwork features bold text against a clean white background, making it immediately recognizable. The design represents the investigative nature of the show and its focus on uncovering the truth.
My Favorite Murder – Bold and Colorful Design with Unique Font
My Favorite Murder is a true crime podcast, and its artwork reflects its bold and entertaining approach to the genre. The cover art features a bold and colorful design with a unique font, making it immediately memorable. The design is eye-catching and accurately represents the show’s content and theme.
The Joe Rogan Experience – Bold and Colorful Design with Clear Logo
The Joe Rogan Experience is a diverse and dynamic podcast that covers a wide range of topics. The show’s cover art reflects its bold and fearless approach with a bold and colorful design. The cover art also features a clear and recognizable logo, making it easy to identify. The design accurately represents the show’s diverse and dynamic nature, making it appealing to a wide range of listeners.
Podcast cover art is a crucial aspect of your show that often goes overlooked. However, it is the first impression that a potential listener will have of your podcast and can have a significant impact on whether or not they decide to give your show a listen. A great cover art can help you stand out in the crowded world of podcasts and make a lasting impression on your audience. If you need help starting a podcast, check out our complete guide.
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